Agenda

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Monday, April 7

12:00pm-2:00pm
Check-In

2:00pm
Welcome + Kickoff
Identifying and Finding the Right Vehicles for Your Market & CPO Inventory
Dale Pollak, VAuto

2:50pm
Break

3:00pm
Successful CPO Strategies - Increasing the Dealer's Bottom Line with Certified Pre-Owned Vehicles
Paul Stowe
NCM Associations

3: 50pm
Break

4:00pm
Certified Shoppers: Consumer Behavior from Leads to Long-Term Loyalty
Andy Jacobson, Cars.com
Dave Nemtuda Experian Automotive
A new study from Cars.com and Experian Automotive outlining key trends and data on consumer behavior related to Certified Pre-Owned Vehicles.

5:00pm
Reception Sponsored by

Tuesday, April 8

8:00am
Breakfast

9:00am
Keynote/General Session Sponsored by

The CPO Study
Stephan Schroeder, Sr. Director Client Services
Power Information Network - A Division of JD Power

An exclusive, in-depth comparison, study and discussion of dealership financial performance related to Certified vs. Non Certified Used Vehicles. JD Power collects sales data daily from thousands of franchise dealerships across the US.  This timely and critical information is then gleaned to find the subtle and not-so-subtle differences in the sales prices between certified and non-certified contracts to guide and direct dealers to higher CPO profits. 

Q&A

10:00am
Break

10:15am
Non Luxury CPO Roundtable - Dealers
Best Practices - How We Built the Best Non-Luxury Brand CPO Dealerships in the Country *Moderated Panel Discussion*

GM - Karl Chevrolet of Ankeny, IA
Chrysler - Power Chrysler Jeep Dodge of Phoenix
VW - The Autobarn Ltd of Evanston, IL
Honda - Paragon Honda of Woodside, NY
Toyota - Longo Toyota of El Monte, CA
Ford
Others TBA

11:15am
Luxury CPO Roundtable - Dealers
Best Practices - How We Built the Best Luxury Brand CPO Dealerships in the Country *Moderated Panel Discussion*

Volvo - Barrier Volvo of Bellevue, Washington
Lexus - Sewell Lexus of Dallas
Cadillac - Val Ward Cadillac of Tampa, Florida
BMW
Audi
Others TBA

12:15pm
Luncheon Sponsored by

2:00pm
Successful CPO Strategies: How to Effectively Market & Advertise Your CPO Inventory Online
Copy/Photos/Video to Make an Impact on Your Market.
Matt McKenna & Howard Polirer
AutoTrader.com

How manufacturers can:

• Elevate the visibility of CPO brands in the consumer marketplace, while eliminating the confusion between factory and dealer CPO programs.
• Proactively support CPO to build brand loyalty.
• Provide CPO training to their dealerships at all levels of the business.

• Certify cars up-front, rather than using CPO as a negotiation tool.
• Create a stronger focus on CPO inventory.
• Merchandise their CPO vehicles effectively and efficiently.
  

3:00pm
Break

3:15pm
The State of the Certified Pre-Owned Market
CPO executives share their views and opinions on the Certified marketplace — the challenges and opportunities present in the current market and the vision of CPO in the future

Round 1
Paul Pejza - GM
Norm Olson - Toyota
Bill Bates - BMW
Glenn Burke - Ford
John Lee - Volvo

Round 2
Ann Campbell - Saturn
Marian Hawryluk - MINI
Kevin Harvey - Porsche
Chrysler
Mike Francis - VW
Jim Sarchese- Subaru
Others TBA
Moderated Panel Discussion

4:15pm
End of Sessions

5:00-8:00pm
The First Annual CPO Dealers of the Year Awards Ceremony

Sponsored by: Auto Remarketing & AutoTrader.com

5:00-6:00pm
Reception

6:00-8:00pm
Awards Banquet
Sponsored by: Carcannon & Carfax