Agenda

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Monday, April 27

7:30AM
Breakfast

8:15AM
Welcome & Keynote
The CPO advantage in the 2009 used car market.
Joe Lescota Chair, Automotive Marketing, Northwood University

9:15AM
Break

9:30AM
CPO Roundtable Discussion
Successful CPO Strategies & Best Practices — Luxury

10:45AM
Break

11:00AM
CPO Roundtable Discussion
Successful CPO Strategies & Best Practices — Non-Luxury

12:15PM
Luncheon
CPO Dealers of the Year Awards Luncheon

2:00PM
Leveraging CPO Programs to Build Your Business in a Slow Economy
Matt McKenna and Howard Polirer will address car shoppers' comprehension and perception of Manufacturer Certified Pre-Owned vehicle programs and illustrate how manufacturers and dealers can continue to work together during these difficult economic times to maximize their business through this growing category. The session will demonstrate proven merchandising techniques to provide marketers and dealers with tangible online marketing solutions.

Matt McKenna – VP National Accounts, AutoTrader.com
Howard Polirer – Director Industry Relations, AutoTrader.com

2:50PM
Break

3:00PM
CPO Roundtable Discussion
CPO Skills & Profit Solutions — Inventory Management

3:50PM
Break

4:00PM
CPO Roundtable Discussion
CPO Sills & Profit Solutions — Advertising & Marketing

5:00PM
Dealers of the Year Reception

Tuesday, April 28

8:00AM
Breakfast

9:00AM
Concurrent Workshops
Stephan Schroeder, JDPower
Dale Pollak, vAuto

9:50AM
Break

10:00AM
Concurrent Workshops

Andy Jacobson, Cars.com
Tony Albertson, NCM Associates